Marketing Techniques Are Used to Market Products Essay Example for Free

deceiveing Techniques Are Used to Market Products EssayP1 describe how merchandise techniques atomic number 18 used to commercialize produces in two organisations Marketing is the activity and knead for creating, communicating, delivering, and exchange a product or suffice which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves.However, marketing can be separated into submarkets vexation to Consumer marketing and Business to Business marketing.Business to Consumer MarketingThis is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value from the customer (e.g. Newsagent to Consumer).Business to Business MarketingThis is creating a value, solution, and relationship either for a short term or a long term with a busines s or a brand. This process generates a strategy that motivates sales techniques, business communication, and business developments (e.g. Wholesalers to Newsagents).A business with an school is the goal the business wants to achieve (Long Term). Primary take on for all business organisations is to add value to the product or service they be providing and some businesses pick up in making some profit. Some other aims include more strategic options like expansion, market leadership/ sum up in market sh be and brand building. Business purpose is more of tonicity by step innovation to take in order to achieve a stated aim (Short Term). To know the progress made by the business to achieve the objective, clean plan used esoteric empyreanBusinesses in the private sector are owned by private individuals or groups. The of import aims and objectives of a private sector business are to make profit and survive. Examples are Ford, Nokia and Armani.Public SectorBusinesses in the public sector are owned or controlled by the government or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit most of their notes comes from funds that are acquired through tax revenue. These types of business organisation for example are NHS, Fire work and State Schools.Voluntary SectorsBusinesses in the voluntary sector raise currency to support particular case or provide a service to those in need. Even though voluntary sector businesses do not aim to make a profit, they do aim to make a surplus after(prenominal) all costs require been covered. Another aim voluntary sector businesses may constitute is to join on service provision. Examples of this type of business are Save The Children, Cancer Research UK, RSPCA.However, public and voluntary organisations have similar aims to the private sector which is to run efficiently.The three sectors can plan their objectives by using SMARTSpecific making certain the objective i s clear and readable.Measureable for example, the info can be quantified.Achievable if the objective is possible to be attained.Realistic make sure the objective is real depending on the current acme of the business.Time Bound making sure the objective can be achieved in an associated time period.Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. using market strategy, businesses set marketing goals, define target markets and describes how the business should work to achieve the positioning to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below1.Research and homeworkDuring this period, the business/organisation first develops an understanding and gathers a clear picture of their target customers. As tumesce as understanding the customers, the firm also analyse their market and competition. This gives them a view of what the market s are scatty and what the market needs and also they can follow the steps of the competitors. With this information they can whence plan and start developing their market strategy.2.Developing The Market StrategyThis is the next step after collecting data from analysing the market and competition and also understanding the markets needs and wants. Next steps are to refine the distribution so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and choose the right path to exploit any opportunities seen during the research stage.3.Determining Actions and ControlsFinal stage is when you implement the strategy. So to implement the strategy the organisation has to analyse the financial costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activation of the strategy the firm will continue to evalua te the potential of the strategy and either start planning for a new one or extend if there may be any faults in the recent strategy.Now looking at the two businesses wedded Brodies Beer and Cadburys plc they both are private sector businesses with Brodies Beer having aims to survive and maximising profit and Cadburys plcs aims is to increase growth in market share and maximising profit.Cadburys PlcOne of Cadburys products called intermingle was being actual and Cadburys had an objective set while working on their new product. Their objectives wereTo grow the market for chocolate confectionary.To increase Cadburys share of the snacking sector.So when developing the product, the objective increase Cadburys share of the snacking sector was set to make sure that when Cadbury launched another product it had a USP (Unique Selling Point. Fuse is a snacking and chocolate bar and was developed to plod the position of Cadburys a seest the consumer trend towards snacking. Cadburys had a target market of ages from 16-34 when launching the fuse bar and had launched a Fuseday track down for the release of the chocolate/snacking bar Fuse. They had used Direct Marketing by having sponsorship from the Daily Mirror and stand up TV and also Public Relation campaign involving national TV, radio and press coverage.The product Fuse was the first national product launch from Cadburys in over 20 years and due to the mettlesome marketing commitment over 40 million bars were delivered to trade in the first calendar week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called Fuseday it produces a overbearing image and presents an awareness of the product and company through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or existing products in a new or existing market, these techniques are growth strategies, survival strategy and relationship marketing.Brodies Beer LtdBrodies Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is Stillwater, Premium 45, 8.5% Belgian Malt Liquor. 50% Corn and Massive dry record hop of Galaxy, Citra, Kohatu Brodies Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer free samples. This is one sort of relationship marketing and giving away(predicate) free samples is an attractive way to advertise their products and the business itself to the open public. This allows customers to have a test jabbing of the products that the businesses want to promote.The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodies Beer the opportunity to gain new loyal customers which is the b enefit of relationship marketing. The only drawback to this is the financial investment. All the money spent in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.