Marketing Strategies for Businesses Essay -- Business Marketing Essays

merchandise Strategies for BusinessesIntroductionSamuel Whitbread established Whitbread plc in 1742, before as abeer producing comp any(prenominal). Since then, Whitbread has moved from strengthto strength incorporating wider varieties of businesses under its flywith each growth. Today, Whitbread owns and operates some of the mostpopular business in restaurants, hotels and empty and health.Beefeater VisionTo make Beefeater the first choice as a great place to eat anddrink.The Lydiard Travel Inn, Beefeater restaurant, gin mill and Touchbase issituated just off junction 16 of the M4, beside the HiltonInternational. It has a cl seater Beefeater restaurant, which is openall day from breakfast for overnight guests until change surface dinner.For Beefeater to function efficiently and effectively the marketingteam moldiness analyse past performance and hold trends, and attempt topredict the approaching in the form of marketing plan. There are a imageof planning techniques and proces ses which have been usedsuccessfully, they are SWOT analysis Marketing mix Boston matrix Ansoff strategy PEST analysisObjectives To take after with the task that has been set by the Beefeater manager. This is to recognise the following objectives and present fresh new ideas for the business. This task leave alone try to solve her conundrum of relatively low growth and boost sales to increase revenue. To identify the external forces influencing the competitive environment of the U.K. hospitality market. Identify the strengths and weaknesses of the Lydiard Beefeater through and through an internal audit. To identify the political, economic social and technological influences on the Lydiard, Swindon.... ... of 35-44 yr olds, and 4% of 45+ yr olds agreed.6% were currently a nucleus eater but would like to become a vegetarian.25% perspective that is not safe and healthy, rising to 34% in 15-24 yr olds.36% of non-vegetarians would consider becoming a vegetarian if they felt animal solid ground was cruel.82% felt that in the future there will be more vegetarians.75% felt that in the future people will eat less meat.80% claimed to prefer to buy food that is scratchiness free and good for the environmentThese statistics clearly show that there necessarily to be a provision forvegetarian customers. The data however would need to be compared tomore recent data to check validity and to identify any trends in thedata such as cruelty to animals.BibliographyCustomer questionnaire mod businesswww.Beefeater.co.ukwww.ask.com