Marketing Simulation Research Paper Example | Topics and Well Written Essays - 1250 words

Marketing Simulation - Research Paper Example The Ochre teams had an increase of approximately 10 percent, which is roughly near the Orange team’s performance level. Customers From the market outlook chart above, most of the customers are derived from households and companies. On average, most of the customers are derived from general households. The high-end households also contribute a large portion but particularly in Europe. In Asia, the sales in the high-end households have dwindled to the extent that there are negative sales in this particular segment. The companies follow the household in usage in both Europe and Asia. However, in Asia, the reception in the high-end companies has been poor compared to the European market. Marketing Research The team has three phones in the European market that are SSKE 1, SSKE 3 and SSKE 4. In the Asian market, the team has one phone, the SSKE2A. The SSKE4 I is the best performer in the European market followed by the SSKE1. Most high-end companies prefer the SSKE4 while the ordina ry companies prefer the SSKE1. Therefore, it can be concluded that most of the consumers in the region are derived from companies. The phone model on sale in the Asian market mainly targets the lower end segment of the market. The product has received significant reception in the general households and companies. By not focusing on improving the product to suit the high- end segment of the market, the company is losing on sales in this segment in Asia. The team also has not emphasized enough on creating enough awareness of the product in the region compared to the awareness in Europe. Furthermore, introducing only one product in the region is not a feasible strategy. The team should introduce more products in the region to compete effectively with the competitors. The team also... The team has three phones in the European market that are SSKE 1, SSKE 3 and SSKE 4. In the Asian market, the team has one phone, the SSKE2A. The SSKE4 I is the best performer in the European market followed by the SSKE1. Most high-end companies prefer the SSKE4 while the ordinary companies prefer the SSKE1. Therefore, it can be concluded that most of the consumers in the region are derived from companies. The phone model on sale in the Asian market mainly targets the lower end segment of the market. The product has received significant reception in the general households and companies. By not focusing on improving the product to suit the high-end segment of the market, the company is losing on sales in this segment in Asia. The team also has not emphasized enough on creating enough awareness of the product in the region compared to the awareness in Europe. Introducing only one product in the region is not a feasible strategy. The team should introduce more products in the region to compete effectively with the competitors. The team also channeled most of its resources in advertising and channel investments. This caused a reduction in operating profits for the team. The team should have reduced the investment in the two divisions considering that most phone companies have their own niche in the market. The curved out section will always buy the products. Furthermore, the investment was done without an introduction of more new products. The money would have been used for research and development instead.