Kay Success Factors (KSFs) Article Example | Topics and Well Written Essays - 250 words

Kay Success Factors (KSFs) - Article Example In terms of social force, Canada is seeing a demographic shift toward living in bigger cities according to the Statistics Canada Census Metropolitan Areas (CMA), 2011 and 2006 censuses (1). This will give Wash-it a better understanding at targeting and segmentation of both the market the consumer base. Canadians are also shifting towards a â€Å"Green Culture† which allows more use of renewable energy and saving resources such as water, these changes align with the Wash-it product ideas and aims. 10 Another force that affects the Wash-it product is the Economic forces. According to The Current State of Canadian Family Finances of Vanier Institute (2) the Canadian economy is in a recovery stage and seeing an increase in gross income as well as an increase of disposable income for households. Using the previous information, Wash-it can reflect its pricing range based on these numbers. 10 The third force that effect Wash-it is the Technological forces. Wash-it is based on a mix of existing technologies. These technologies need to be improved and upgraded in Washit to stay up to date with the fast paced industry of technology. It’s also worth mentioning that more and more people are getting online, this also adds to the effects on the consumer’s base. 10 In order for the product line to be successful it must engage certain Key Success Factors (KSFs) in order to be able to adequately penetrate the market and have the potential ability to turn a profit for the firm. The first of these is the level to which the supply and delivery mechanisms of the given product can help to place the firm at a competitive advantage as compared to its competitors. Without a well planned and highly efficient supply mechanism, the firm’s offering is dead before it can even hope to gain market share. 11 A secondary logistical KSF is the fact that suppliers of the device will need to be lined up and